THE HAUS wins the real-estate industry’s "Oscar"

March 2018

“You must be mad,” is what the sceptics said at the time. But courage sometimes pays off: the art project THE HAUS has now received the renowned “immobilienmanager Award 2018”.

It became the world’s biggest temporary street art gallery and an unbelievable success: the THE HAUS project. PANDION AG provided a former bank building in Berlin for temporary use by artists for a two-month period in 2017. Around 175 street artists turned the site, on which the nine-storey residential building “PANDION” is now being built, into a huge temporary art project.

PANDION has now received the renowned “immobilienmanager Award 2018” in the category “Communication” for this initiative. This award is regarded as the real-estate industry’s “Oscar” and is presented every year by the Immobilien Manager Verlag for the best projects, services and minds in the German-speaking real-estate sector. The awards ceremony was held in early March in Dock One in Cologne-Mülheim.

“I would never have thought that an art project would make such an impact,” admitted PANDION’s CEO Reinhold Knodel, as he received the award together with Mathias Groß, the Manager of the Berlin branch office and initiator of the project. But a waiting time of up to six hours in front of the entrance, a total of 80,000 visitors and around 1,600 press articles speak for themselves.

The idea behind THE HAUS was not just to temporarily provide the unused space for art but also to draw potential buyers’ attention to the superb location of the property in the west of Berlin’s city centre and advertise the PANDION brand.